Make sure that you pay close attention to the amount of information you post on CPA. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
A fun and easy way to get followers on your CPA business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn't have to be anything big, a sample product or small cash reward can be enough to spread the word.
Try sending updates. CPA Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your CPA business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important.
Never, ever, EVER pay for CPA fans! CPA can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
CPA is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to additional hints your page.
There is nothing wrong with posting links to content on your website from CPA. People think that CPA fans want to stay on CPA all day - this is a myth. In fact, they're quite happy to visit your site as long as you offer them something of interest, so give it a try.
As the beginning of this piece discussed, social media has become increasing popular, which makes it a great tool to market one's products or services. However, it does take some knowledge to ensure you are using this marketing properly. By using the tips above, CPA marketing will prove to be your best friend!